Profiling the new artisan range of bread from Irwin's Bakery
3 hours on site
Photo & video creation
2 Hours Photo & Video creation
Follow up tweets
I spent an afternoon with the team at Irwin’s finding out about the new range of artisan breads and learning how to make their famous Nutty Krust loaves. I took a range of photos and video to collate and get editorial approval from the bakery team
I met with many members of the team to fully understand the operation.
Once I had approval on the imagery, I collated a blog post and video.
This was extensively shared on my social media channels. I also ran a giveaway on the blog using a video to promote it. This proved extremely popular with over 4,000 entries
WHY WORK WITH ME?
Highly engaged audience
I have a loyal following who actively engage with my posts and promotions. I take care to work with the products, venues, services and experiences that fit best with Eating Ideas
I have run successful partnership promotions with a wide range of companies: including: Mash Direct, Tesco NI, Hastings Hotels, Coca-Cola NI, Tayto, Glens of Antrim Potatoes, Solo Restaurant & Bar, The Ivory Champagne Bar, Wanted Coffee, Vita Coco NI, Maldron Hotel, Translink, Loteria @ Birdcage, Hillmount Garden Centre, Hospitality and Catering Review Magazine, Yelp Belfast, Hotel Chocolat, Jean-Christophe Novelli at City Quays. Irwin’s Bakery and United Wines. These partnerships have proved exceptionally popular with as many as 4,000 entries each.
Eating Ideas was established in 2011 and has gone from strength to strength. It won bronze at the Irish Blog Awards in 2016 and was a finalist in the 2017 UK Blog Awards. My soup was made and sold around the UK by New Covent Garden Soup and I was recently crowned champion of Northern Ireland’s Best Scone.